In fashion

Steen & Strøm, located in the heart of Oslo, is Norway's oldest and most prestigious department store. Established in 1797, it has been a cornerstone of Norwegian retail for over 220 years. The historic building at Nedre Slottsgate 8 combines classical architecture with modern luxury retail.

In fall 2024, OiOiOi was commissioned to create three distinct fashion films that showcase Steen & Strøm's exclusive collections and capture the essence of luxury retail in Oslo.

The films appeared across Steen & Strøm's digital platforms and in-store displays, creating an immersive shopping experience that connects traditional retail with modern digital presentation.