"Made In Norway" is an initiative from the government and Innovation Norway. It is a new trademark that is intended to strengthen the competitive power of Norwegian companies internationally. Neue Design Studio has designed this trademark, and we were hired to assist with content in connection with its launch. Initially, we produced a teaser that was used when Minister of Trade and Industry Jan Christian Vestre unveiled the new trademark and scheme in January 2024. We are still working on producing content for Innovation Norway and the Made In Norway project.